ADAC Motorwelt
What is ADAC Motorwelt?
ADAC Motorwelt is one of Europe's highest-circulation magazines. The magazine is produced for members of the Allgemeiner Deutscher Automobil-Club (ADAC).
Tasks
- Relaunch & redesign
- Content creation
- Art direction (layout & design)
- Project management
Hard facts
- How often? 4 times a year
- Distribution: Distribution concept via ADAC offices, Edeka, and Netto
Implementation
After a joint development period with Burda, storyboard launched the completely redesigned ADAC club magazine in 2020. ADAC Motorwelt is published four times a year. Club members receive the magazine free of charge at over 9,000 Edeka and Netto stores nationwide, as well as at ADAC offices.
Since its relaunch, ADAC Motorwelt has had a three-part structure: a colourful agenda section with a column and a double page on health is followed by a middle section with interviews, features and reports. The ADAC magazine section concludes with all the club's services. ADAC Motorwelt is supplemented by inserts from the seven regional automobile clubs. These are graphically designed in line with the main magazine.
As an ADAC member, you can take an exclusive look at the latest issue of Motorwelt. In the “My ADAC” login area on the ADAC website, you can also download ADAC Motorwelt as an e-magazine. For more information about the club magazine, visit adac.de.
Tasks
- Photo production
- Video production
Implementation
Large-format images, high-quality in-house productions, and modern illustrations—these are the visual hallmarks of ADAC Motorwelt.
The centerpiece of each issue is the photo shoot during the celebrity interview. In addition to the images for the magazine, entertaining behind-the-scenes videos are also created, for example with comedians Michael Bully Herbig and Rick Kavanian or with Klaus Meine and Rudolf Schenker from the Scorpions. The clips are used for social media promotion of the respective issue.
