MVFP Experience Day
What is the MVFP Experience Day?
Under the motto “BRAND. JOURNALISM. COMMUNITY.”, the MVFP Experience Day brings together media professionals, decision-makers and experts from the fields of media, advertising, agencies, academia and marketing to discuss new perspectives and solutions to the challenges facing the media landscape. The focus is on key topics such as artificial intelligence, digital transformation, trust in the media, key trends in cross-media marketing and the future prospects of the media business.
The event promotes dialogue, creates space for the exchange of knowledge and facilitates networking between experts and practitioners in the industry.
Tasks
- Social media strategy and planning
- Content conception and creation
- Monitoring and analysis
- Invitation emails and invitation cards
- Newsletter integration
Key facts
- How often? LinkedIn posts at least once a week
- Formats: Text/image, document, video
- Distribution: LinkedIn, paid adverts, turi2 newsletter, MVFP newsletter
Implementation
storyboard is supporting the MVFP Experience Day with targeted social media campaigns to generate interest in the event, which launched in 2025. These measures increase the MVFP’s visibility and strengthen its brand awareness.
We develop the strategy, implement the campaigns and create content in three phases: raising awareness of the MVFP’s themes, increasing interest in the Experience Day and following up on the event. At the same time, we continuously analyse campaign performance to support the MVFP’s objectives and ensure we engage the relevant target audiences effectively.
As part of its tailored social media strategy, storyboard delivers content based on recent studies, in-depth research, original interviews and first-hand accounts. The content is specifically designed to address the interests of MVFP’s target audiences and highlights current opportunities and challenges within the media landscape.
In addition, we develop formats in collaboration with the speakers to capitalise on their reach and raise awareness amongst the target audiences for the Experience Day’s content. To further increase our reach and foster dialogue with a wider audience, storyboard works closely with strategic partners. In addition, we use paid adverts and the industry-relevant turi2 newsletter to reach new prospects and maximise the visibility of the MVFP Experience Day.
