SeeMagazin

What is SeeMagazin?

Seemagazin is a high-quality coffee-table magazine dedicated to the Fünfseenland region southwest of Munich. Published annually, the magazine caters to both visitors and locals, showcasing special people and stories from Lake Starnberg to Lake Ammersee.

Social Media
@seemagazin
Several smartphones display posts from SeeMagazin's Instagram feed on their screens.

Task

  • Content Creation for Facebook and Instagram
  • Photo and Video Production
  • Project Management

Implementation

Seemagazin keeps its followers up to date year-round with the latest news, recommendations, and inspiration from the Fünfseenland on its social media channels. Storyboard continuously creates channel-specific content for Instagram and Facebook, including leisure and event tips, as well as curated lake impressions from the community. Additionally, behind-the-scenes videos are produced, offering exclusive insights into the magazine's creation process.

Magazine
SeeMagazin
  • The SeeMagazin is displayed with its cover titled "Se(e)hnsucht" and an open spread about a fisherman.
  • An open spread of the SeeMagazin presents the article "Seeblick deluxe" featuring photographs of boathouses by the lake.

Task

  • Relaunch & redesign
  • Content creation
  • Art direction (layout & design)
  • Project management

Hard facts

  • How often? Once a year
  • Distribution: Sold in magazine and book stores in Upper Bavaria and at selected train stations and airports throughout Germany, direct shipping via www.seemagazin.de or kontakt@seemagazin.de

Implementation

Since 2007, the coffee-table magazine has offered a carefully curated mix of informative and inspiring reading, practical recommendations, and sophisticated photography. Storyboard produces and publishes Seemagazin in-house, regularly updating the design to align with current trends.

A look inside the magazine

Contents of the magazine

SeeMag presents special people and places in the Five Lakes Region from unique perspectives. Specially produced photo series and interviews with creative or prominent personalities from the region complement the stories on the topics of culture, enjoyment, and nature.

You can find the complete magazine here

Photo & video
  • Three men sit side by side on a wooden bench while one of them plays an acoustic guitar.
    Photo: Hendrike Tesch, Dominik Lange
  • Zwei Männer sitzen in einem blauen Ruderboot auf einem ruhigen See umgeben von grünen Bäumen.F
    Photo: Hendrike Tesch, Dominik Lange
  • A man holds a rescue buoy in the foreground while another sits on a high seat in the background.
    Photo: Hendrike Tesch, Dominik Lange
  • Ein lächelnder Mann in wetterfester Arbeitskleidung steht auf einem fahrenden Boot auf einem See, während Möwen am blauen Himmel fliegen.
    Photo: Dominik Lange
  • A man stands in a small green motorboat in the middle of a wide lake in front of a wooded shoreline.
    Photo: Dominik Lange
  • Photo: Michela Morosini
  • A person stands with outstretched arms at the end of a wooden diving tower above the water.
  • Aerial view of a wooden pier with a moored rowing boat and an adjacent lawn.
  • Photo: Elina Gathof

Task

  • Photo production
  • Video production

Implementation

The photographers of the storyboard team, who know the region inside out, capture the atmosphere of the Five Lakes Region in atmospheric shots. Video productions for social media, such as the behind-the-scenes clip with presenter Kai Pflaume, bring the creative process behind the creation of SeeMag to life.